Category: Marketing

Category:
Interior Design , Marketing , Product Companies Interior Design , Sales coaching , Sales Training

Warning..this blog is extremely honest! Today I heard of yet another major showroom closing it’s doors here at the Chicago Merchandise Mart. At first, I was so sad and then got very mad. Why? Because maybe, just maybe it didn’t need to close if they had a stronger sales strategy. Yes, I know the economy […]

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Category:
Interior Design , Marketing , Sales coaching , Sales Training

Those who achieved or surpassed their goals…Bravo! Those who didn’t, it’s not too late to stop focusing on speculating why you didn’t and just do something about it to change the outcome, permanently! I teach sales people an approach to selling to meet the challenges of today’s marketplace. The old way of “pushing” product, by […]

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Category:
Interior Design , Marketing , Product Companies Interior Design , Sales coaching , Sales Training

As long as I have been in sales, (arrgh… more than 25 years) August and September were known as NEW PRODUCT LAUNCH months. As sales people we always knew summer was a slower time, as designers and their clients were vacationing and wanted little to do with designing spaces. But comes late August and the […]

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Category:
Interior Design , Marketing , Product Companies Interior Design , Sales coaching , Sales Training

  This is the 16th blog I’ve written on LinkedIN. (But whose counting, right?) I have written about how the marketplace has changed and we need to change our approach to selling to Interior Designers. I’ve written a lot on why we have to change and what we have to change. My last blog I […]

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Category:
Interior Design , Marketing , Product Companies Interior Design , Sales coaching , Sales Training

I had a huge epiphany yesterday about how optimal sales are achieved. I started sales training more than 20 years ago in the interior design industry. I have worked with and observed hundreds of sales people over the years. These are very capable, strong, people. Many with larger than life personalities. They were all beloved […]

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