How do sales people turn up the heat and close more sales?

I was giving my ecourse this morning to a great student! She works for an independent rep group and really wanted to increase her effectiveness as a salesperson. She represents five lines, three of them extremely well known in the design sector. What we were learning today was part of my ecourse 7 Core Principles of Optimized Selling. She's opening her mind to new techniques and using them to get her more sales. And what's so [...]

What’s missing in your sales routine when selling interior products?

  I know that may sound really far flung, but I think salespeople have MORE in common with doctors than they may think. Let me explain. You walk into a doctors office with a bad back. The doctor, without looking at you, taking your blood pressure, or doing any diagnostics just begins to show you an array of medications that you may or may not need. You look quizzically and start to choose a few, just [...]

What can politicians teach us to win more sales?

Oh don't worry, I will not bore you with my views. However, I am what some would call a political junkie. I find politics fascinating. I think it's important to pay attention. But they can also teach us a really good sales lessons. What I noticed (and who doesn't) is politicians always "stay on message"..well let's say mostly. They control how we think about them and exactly how to think about their opponents. So how does [...]

For more sales to interior designers, start with this one question…

HOW CAN I HELP YOU TODAY Designers are busier than ever. We all are. To add to that, they and their clients have so many more choices making life in the interior design product company and showroom business more challenging than ever. So, we have two choices. (1) to stay in the same, comfortable place and continue to use outdated methods or (2) evolve our sales approach to meet and match the changing market. I would [...]

The NEW RULES of selling in today’s marketplace

  This is the 16th blog I've written on LinkedIN. (But whose counting, right?) I have written about how the marketplace has changed and we need to change our approach to selling to Interior Designers. I've written a lot on why we have to change and what we have to change. My last blog I laid out the 7 CORE PRINCIPLES OF OPTIMIZED SALES and yet many showrooms remain too afraid to change what they are [...]