Old school methods that just don’t work anymore or bring value when selling to interior designers

Back when I started selling high-end product to designers (in the mid-80's), I was taught to sell by throwing more and more stuff out there. The more I threw, the better chance they will buy. The reoccurring theme was "YOU NEVER KNOW" or "WHAT IF?" And I was considered a top performer doing this. This is the exact method I was constantly encouraged to do: Call on as many people as you can, show them as [...]

What can politicians teach us to win more sales?

Oh don't worry, I will not bore you with my views. However, I am what some would call a political junkie. I find politics fascinating. I think it's important to pay attention. But they can also teach us a really good sales lessons. What I noticed (and who doesn't) is politicians always "stay on message"..well let's say mostly. They control how we think about them and exactly how to think about their opponents. So how does [...]